Digital Signage for
Automotive business
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An automobile, being a
complex system of a mix of mechanical and electronic systems,
all brought together to form a simple to use and safe mode of
transportation – is in most cases, a difficult product to
actually explain. Without visual aids, and perhaps the vehicle
itself, it would be a daunting task for any executive to entice
an eager customer. This is where doPublicity’s ‘Digital Signage’
solution comes in. |
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| Dealerships & Showrooms
Just like a person continually patronizes a
favorite hair salon; not because the haircut there maybe any
better than another shop, but because the experience is
pleasant; a good experience at a dealership or showroom does
more for the goodwill of the establishment than the best
advertising. Today’s buyers like to make informed decisions with
the minimum of fuss. Digital signage's allow a constant display
of complex information in simple visual format that does the job
of information dissemination in the most pleasant manner, in the
quickest time possible.
With strong imagery, animation and bold
textual copy; a digital signage solution immediately draws
attention to itself. Once attention has been captured, it is the
matter of quality content that is informative and relevant to
the customer – for a riveting experience. Once a customer is
comfortable with the environment, and feels he/she has enough
information to hold an ‘informed’ conversation, an executive
would be more enabled to discuss a vehicle. |
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| This is especially important for dealership
environments where there is a large volume of customers and a
service executive may not always be readily available. With
strategically placed screens displaying essential information on
the vehicles on display; a great part of the preliminary process
of educating the customer is covered – freeing up the executives
to do what they’re good at – ‘SELLING’. |
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| Fuel Stations
The quick turn-around time from when a customer enters a fuel
station, to when business is transacted, and the person departs
– is fairly short. As is normal today, most fuel stations sell a
multitude of products and services. Most non core products and
services do not receive enough attention, because of the speedy
gestation period of the customer’s visit.
A well positioned network of screens is the
ideal solution in such a scenario; since, moving imagery would
immediately capture a customer’s eye, and relevant information
may be passed on within a few seconds. As with most
point-of-sale decision making, visual direction forms one of the
best instigators towards product purchase. Content space on the
fuel station network may also be leased out to interested
advertisers of relevant products. |
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