DoPublcity Digital Signage provides centrally managed services for customized In-store Advertising.
   

Digital Signage for Automotive business

 
An automobile, being a complex system of a mix of mechanical and electronic systems, all brought together to form a simple to use and safe mode of transportation – is in most cases, a difficult product to actually explain. Without visual aids, and perhaps the vehicle itself, it would be a daunting task for any executive to entice an eager customer. This is where doPublicity’s ‘Digital Signage’ solution comes in.
 
Dealerships & Showrooms

Just like a person continually patronizes a favorite hair salon; not because the haircut there maybe any better than another shop, but because the experience is pleasant; a good experience at a dealership or showroom does more for the goodwill of the establishment than the best advertising. Today’s buyers like to make informed decisions with the minimum of fuss. Digital signage's allow a constant display of complex information in simple visual format that does the job of information dissemination in the most pleasant manner, in the quickest time possible.

With strong imagery, animation and bold textual copy; a digital signage solution immediately draws attention to itself. Once attention has been captured, it is the matter of quality content that is informative and relevant to the customer – for a riveting experience. Once a customer is comfortable with the environment, and feels he/she has enough information to hold an ‘informed’ conversation, an executive would be more enabled to discuss a vehicle.

 

 
This is especially important for dealership environments where there is a large volume of customers and a service executive may not always be readily available. With strategically placed screens displaying essential information on the vehicles on display; a great part of the preliminary process of educating the customer is covered – freeing up the executives to do what they’re good at – ‘SELLING’.
 
Fuel Stations

The quick turn-around time from when a customer enters a fuel station, to when business is transacted, and the person departs – is fairly short. As is normal today, most fuel stations sell a multitude of products and services. Most non core products and services do not receive enough attention, because of the speedy gestation period of the customer’s visit.

A well positioned network of screens is the ideal solution in such a scenario; since, moving imagery would immediately capture a customer’s eye, and relevant information may be passed on within a few seconds. As with most point-of-sale decision making, visual direction forms one of the best instigators towards product purchase. Content space on the fuel station network may also be leased out to interested advertisers of relevant products.

 

 

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