• Digital signage is one of the fastest growing communication media today
• Allows brands to talk directly to a responsive captive audience
• Up-to 60% of purchase decisions are made at PoS (Point of Sale)
   - Digital signage's help push customers to the final step of completing a purchase

AC Nielsen shows “… the average recall of a brand advertised digital signage TV is 66%, compared with 24% for brands advertised on in-home television.”
– Source: “Wal-Mart Adds In-Store TV Sets, Lifts Advertising, Wall Street Journal (Sep 22, 2004)

• Low Cost – High Visibility
  Cost comparable to internet and website advertising
  Low maintenance and upkeep
   
• Micro-Localization
  Possibility of uploading specific advertising to individual screens; content may be regionalized and focused towards specific target groups
   
• Content
  Uploads through wireless or fixed line broadband internet; advertisements are downloaded at screen start
  Online templates make creating a campaign simple and functional
  Instant online campaign reporting; ease of oversight
   
• Point of Communication
  Visually Appealing – draws attention
  Pushes last mile recall during purchase decision making
  Highly adaptable and configurable to suit all environments
  Support or replace physical PoS merchandizing
   
• Revenue
  Excellent revenue stream – provide advertising space to third party advertisers interested in boosting their product sales or creating brand awareness

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