- Digital signage is one of the fastest growing
communication media today
- Allows brands to talk directly to a responsive captive
audience
- Up-to 60% of purchase decisions are made at PoS (Point
of Sale)
- Digital signage's help push customers
to the final
step of completing a purchase
AC Nielsen shows
the average recall of a brand advertised
digital signage TV is 66%, compared with 24% for brands
advertised on in-home television.
Source: Wal-Mart Adds In-Store TV Sets, Lifts Advertising,
Wall Street Journal (Sep 22, 2004) |
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| The Advantages: |
- Low Cost High Visibility
Cost comparable to internet and website advertising
Low maintenance and upkeep
- Micro-Localization
Possibility of uploading specific advertising to individual
screens; content may be regionalized and focused towards
specific target groups
- Content
Uploads through wireless or fixed line broadband internet;
advertisements are downloaded at screen start
Online templates make creating a campaign simple and
functional
Instant online campaign reporting; ease of oversight
- Point of Communication
Visually Appealing draws attention
Pushes last mile recall during purchase decision making
Highly adaptable and configurable to suit all environments
Support or replace physical PoS merchandizing
- Revenue
Excellent revenue stream provide advertising space to
third party advertisers interested in boosting their product
sales or creating brand awareness
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The screen refreshes every 20 seconds and displays
Digital Signage samples with a variety of Templates. To manually
refresh, click on the F5 button on your keyboard. |
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