| Cupertino, Calif. June 23, 2008 -- Setting up a local
Digital Signage Advertising Network just got simpler and cost
effective. doPublicity (http://www.doPublicity.com)
provides a complete solution that includes advertisement
creation tools, display player, daily updates, monitoring,
reporting and news. The service is scalable and a digital
signage advertising network could be started with as few screens
as may be affordable. It allows for natural growth without the
huge investments needed to setup comparable services. Most
importantly, the service does not require the Advertising
Network Owners to focus on deploying the technology, but rather
on generating revenue and profits.
"Most people prefer to shop within a 5 mile radius and are
comfortable dealing with local businesses with whom they have
built a relationship," says Mahesh Hinduja, doPublicity.com's
founder. "Small business advertisers find more success in
targeting local residents, as they can relate directly to their
needs. Presently, this section of advertisers is limited to
print and flyer distribution which has relatively low conversion
rates. On the other hand, Digital Signage provides a large
vibrant display opportunity and attracts more attention --
especially when an advertisement is displayed multiple times,
reinforcing the product, brand and message."
doPublicity has recently introduced online calculators (http://www.dopublicity.com/Digital_Signage_
Advertisment_Network.asp)
to assist potential independent Digital Signage Advertising
Network Owners. The online calculator helps prospective network
owners in assessing their capital costs and expected revenue
based on multiple advertising options. The calculator takes in
to account various parameters such as duration of displayed
advertisement, number of hours the display screen operates per
month, selling price per display and estimated utilization
capacity. This gives the likely Advertising Network Owner an
idea on what costs and revenue they can expect and modify their
business plan to suit their budget and expectations.
For advertisers, doPublicity provides free access to a range
of custom designed templates, which can be further customized to
meet advertiser's needs. The flexible customization options
allow the advertiser to include their own pictures and product
description without having to worry about design layout, colors,
fonts and other related issues. These templates make the task of
advertisement creation easy and something that can be done in a
few minutes. It saves the advertiser the cost and time of
retaining an advertising agency or graphic designers. The
templates are available in multiple color combinations and cover
a range of businesses that include restaurant menu boards,
hospitality, food, retail, auto, medical, real estate, finance,
furniture, personal care, travel, etc.
doPublicity is focused on providing a complete display and
management solution for independent Digital Signage Networks,
focusing on building community based advertising channels. These
networks will be well positioned to take advantage of
advertising demand from local businesses targeting local
customers. Most importantly, the startup cost of setting up a
network is low while generating high returns - Low cost … High
visibility
For more information, visit
http://www.doPublicity.com.
About doPublicity.com
doPublicity is a division of MaGlobe, Inc. a company based in
Cupertino, CA. As a company, MaGlobe have been innovative and
developed products for niche markets and expanding opportunities
since 2001. doPublicity has been successfully setting up digital
signage advertisement networks since January 2007 and has global
customers in the banking, hospitality, restaurant and retail
segments.
Contact:
Mahesh Hinduja
doPublicity.com
(888) 277-2997
mahesh@doPublicity.com
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