| Dayparting is the practice of dividing the day into
several parts, during each of which a different type of
Content suitable for that time is aired. Content is most
often geared toward a particular demographic, and what
the target audience typically engages in at that time.
Dayparting is setup through the Playlist Setup process.
Examples: |
- A restaurant may display breakfast menu from
7.00 AM to 10.00 AM and then display lunch menu till
3.00 PM, after which they promote their dinner menu.
- A retail business may focus on women's products
before 4.00 PM and promote products for teenagers
and men from 4.00 PM to closing hours.
The purpose of Dayparting is to maximize exposure to
a target audience who may be viewing the display screen
at different times of the day. |
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The screen refreshes every 20 seconds and displays
Digital Signage samples with a variety of Templates. To manually
refresh, click on the F5 button on your keyboard. |
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