This is no longer the cause. As they look through digital signage templates, today’s entrepreneurs have two questions in mind: What do I hope to achieve by using this technology and how does it fit into the business’s long term and operational strategy? Besides their obvious artistic lure, digital menu boards benefit your business in the following ways:
- Return on investment.
As with any other investment, you want your investment in digital menu displays to pay off in the long term. A majority of entrepreneurs in the QSR industry incrementally introduce digital display technology into their business.
Test the technology in the initial stages, trying out various approaches. Stage two involves more detail as your deliberately integrate the technology into your overall marketing strategy. Finally, venture into the deep end with full scale integration of the display technology with point-of-sale systems.
Digital menus afford you more options for communication with customers. These include everything from healthy items to, new additions to the menu and promotions intended to boost sales figures.
Furthermore, digital menus eliminate the need for printing updated menus, an exercise that can cost you tens of thousands of dollars every year. With, digital display boards, your managers can make changes and post periodic updates in real time.
- Heighten customer experience.
It’s not uncommon to see customers in a restaurant squinting at the worn, dirty menu board behind the cash register trying to make out what the faded text reads.
One of the biggest strengths of digital menus is readability. High-definition display allow for resizing of text without compromising on image quality. In any case, your customers will connect with the animated displays. They are used to high-definition screens on their phones, so digital menus feed into the pseudo-culture.
Additionally, research strongly suggests that digital media reduces the perceived time that customers wait in line. According to industry experts, to a customer whose attention is held by the digital media, ten minutes spent queuing will seem like five.
- Sales analytics.
Digital menus can be used to gather crucial data on sales and customer trends as they are integrated with point-of-sale systems. This information can be used to create strategies for boosting sales.
Dwindling sales of certain items on the menu can, along with other adverse situations, have an undesirable impact on your business’s cash flow and overall health. The data gathered from the digital menus and point-of-sale system can help capture management of these events, allowing you to put in place contingencies to mitigate ill-effects.
Processes such as “dayparting” – promoting specific items during times of day when they are more likely to sell – help you to maximize your business’s profitability. In conjunction with point-of-sale systems,digital menu boards can help track inventory and sales to inform the most effective dayparting strategies.