Using digital menu boards to whet customer appetites

Digital menu boards make your menu updates easy. You can also use their ability to grab customer attention and promote high margin items.

As the food business becomes more competitive, restaurant chains have to seek for ways of having more clients walk through their doors. Digital signage is one of the innovations proprietors are using. Through this innovation, you can have a menu display that runs through a full-motion video. Unlike static menus, it is easy to effect price changes and introduce new offers almost instantly.

Standalone menu boards
Standalone digital menu boards for restaurants consist of LED TV's / monitors powered by a memory card. These displays are also connect to a media player. With such a monitor at your establishment, you can play images of the items in offer in a sequential manner. If you want, you can incorporate videos complete with sound effects. This has more effect on customers than menus that remain static all day. If you want to cover more items per view, you can install the digital boards in landscape position.

Networked digital boards
These are ideal where your restaurant has one, two or more branches across town. The advantage here is that you can make changes from one point, which will then reflect on all menu boards. This way, you do not have to keep moving to every branch updating changes to your menu or food prices. On the other hand, if you realise that you have made a mistake, it is easy to reverse and put the correct thing. You also get to save money that you could have spent on printing new menus or special offer posters.

Whetting your customers appetite
For a long time now, restaurants have used printed menus that are placed on tables or displayed somewhere above the cashier’s counter. The problem with using such glassed frames is that at times it may be difficult for people to read them. Digital signage on the other hand uses images that can help conjure up memories of fine dishes. Through these images, you will be able to appeal to a client’s senses and make them order the meal.

Text and video features
Digital signage has a certain dynamic aspect not usually found in printed menus. You can have the LCD screen subdivided into sections. On one section, you could have text that keeps scrolling. This is where you list the food items on offer and indicate the price of each. On the next section, your screen can run videos showing how the food gets prepared. The video will also show the ready dish placed on a table. Other sections can have flickering graphics of your restaurant’s logo.

Ease of use
With digital menu boards, it is easy for you to make updates. When the need for price changes arises, you only need to make it from the control panel. It will immediately reflect on all boards. No one will notice since the change is in real time. At different times of the day, your restaurant manager can keep making changes. For instance, during morning hours, the manager can promote breakfast menus. As time goes, the display changes to lunch menus and so on.

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