Digital signage involves the use of technology and screens to display content and relevant information about your business, institutions or any other information intended for public use. You require the right technology/software to show information, images, videos or social media effectively. This data will be displayed on a screen, such as a projector or an HD TV screen.
From research and the experience of individuals/companies that have been in the field for a significant amount of time, the following are the reasons why you must invest in digital signage:
- Reduced advertising costs
For example, the best veterinarians spend quite a bit of money on advertising. There has been a rise in the number of people with pets or even zoos around towns. This has resulted in an increased need for more vets. The vets, in return, have to advertise their services. A solution to high advertising costs would be selecting the right digital signage solution.
This is an effective solution that may cut down the need for printing hundreds of brochures that will sit in the waiting room/lobby.
- A good branding strategy
Branding is important for any veterinarian or any other professional or business. By putting your name out there, you are easier to identify with; this is made possible by digital signage. For a veterinarian or a school, they may not be advertising a product but giving information about a particular topic.
In such cases, having the logo and brand messages on the digital displays makes it simpler for your business to be known. This strategy will make your business or services unique from those offered by others.
- Customer education
Instead of having your clients wait idly, why not optimize their time at your enterprise by giving them information about new models, products, and services or treatment procedures.
The educative content in slideshows, PDF, or in a video stream should be engaging and increase an audience's interest. It should provide more information to what the clients know or even evoke their reactions on something they may have heard of, and they were seeking. The best thing about this strategy is that the videos and images will pass on more information in a few minutes.
- Ease of use
You may think of Digital Signage as a complex product. However, digital signage in any business is very easy to use. They have inbuilt software systems with intuitive dashboards. doPublicity digital signage offer the media players, software, content management system and over 1,000 customizable templates, making it easy to use.
- Many content creation resources
Are you afraid that you have little expertise in content creation? Developing eye-catching content is a pertinent issue for many people and businesses. However, this shouldn't be a worry as it is now easy and convenient to create content using customizable templates whether it is for advertising, events, schedules ordisplaying digital menu boards.
In addition to displaying your content, it is a good idea to show current or weekly weather forecasts, as it draws the viewers’ attention to information that they seek.
For the most engaging and informative content displayed on the electronic signage screen, companies that provide digital signage solutions have partnered with the best in the market to offer only the best tools. All the instruments are easy to use - making content creation, scheduling and publishing an easy task for you. There are multiple designs for layouts, images, screen feed, messages and data integration.
- Secure system
Besides being connected to the internet, patient information, business accounts, and personal files will all be safe. This is because, despite their location in public places, the networks have the highest possible security systems that are highly encrypted.
The dashboard also allows logging using two-factor authentication that is similar to what banks and sites like Google and Facebook use. Therefore, all your data is safe, always.
With all these reasons outlined, you have no reason not to have a digital signage for your business enterprise. Here is a list of all the essential elements that you must invest in before getting started.
The digital signage starter pack:
I A high-definition TV screen
Selecting a monitor that fits your needs is key. You will want to see what is available in HD or 4K within your budget. Incorporating high definition display is essential to the digital signage success.
You will also want to go for HD LED TV screens that are graded for brighter and vibrant display if you want to create a great impression. The best screens have cooling fans and heat dissipation plates that will help in cutting down your power consumption costs. Lastly, an HDMI input cable should be used to connect to the media player to get best results.
II Media player
It is important to ensure youbuy a media player or media playing software that will show all types of content on your screen; it should also allow content creation. The media player should be capable of connecting to either Wi-Fi or Ethernet and have a good CPU with sufficient RAM. Having a decent amount of onboard flash storage is also important to store the different content that you plan on displaying.
III Power sources
This is another element that cannot be overlooked as both the media player and monitor will require sources of energy. After selecting a location to display on, find a power supply. Always keep in mind the source of energy when scouting for display locations as you will want the location to be convenient and safe. Make sure that the power supply has a surge protector to protect the equipment from voltage spikes.
IV High internet connection
doPublicity is capable of displaying content even when it is not connected to the web. That being said, it does need internet access to update the content. To update your digital signage display, you will want to ensure you have a stable internet connection. Software updates, management of the web-based dashboard and linking to social media will be tedious with slow internet.
Once you have all these elements ready and connected, you are almost ready to launch! Content and the whole digital system should be managed using your designated dashboard or portal, from where you can setup content, create a playlist and see location display status.
In conclusion, lowered operational costs, more savings, easy to use interfaces and high efficiency of operations are some of the reasons why you must have digital signage. It will be a useful sales-inducingadvertising solution for your business. Digital screens also offer entertainment through the media players installed. Keep in mind; you will want to start with the monitor and work your way to finding the best solution (software and hardware) that works best for your needs, budget, and audience. A dynamic display has been proven to increase an audience's engagement with the company.