The use of signboards and digital signage is part of the marketing strategy that most businesses use in promoting their business to their targeted clients. However, the level of impact that dynamic signage has is entirely dissimilar to that of the static signage. More retailers prefer the dynamic digital display. Below are some of the benefits that dynamic digital signage has over static signage.
Dynamic digital signage tends to be more engaging than static signage. This is true due to its ability to rotate the images, video and other content that is displayed on the screen frequently. The dynamic mode of presenting content enables it to give more information to targeted clients. On the other hand, static signage is very limited in providing enough information to the audience, as any change would require replacing the entire sign board.
Marketing strategies can only be effective when they have the ability to educate the customer on the variety of products they are selling; digital signage is very useful in promoting every product in the store in an impactful manner. Within a specified duration of time, various contents can be displayed on the screen; whereas static signage can only show a single marketing content per time.
Create room for ideas
You have no guarantee that content you post on your medium, will receive a significant ROI. Whenever a client shares an opinion about the content, you will be inclined to remove it and come up with another useful idea. Dynamic digital signage allows marketers to change their content and improve it quickly and continually. A static display, on the other hand, lacks room for new ideas due to its production time and high costs.
The static signage is a traditional method of marketing products and services in the market. Its effect was decent in the beginning, as it enabled customers to know of the availability of particular merchandises and services. The digital display is the new generation method of signage advertising. Its impact is remarkably higher than static signage, thus making it a superior solution for businesses.
Digital signage has a distinct advantage of being able to show live content such as weather and news along with a custom message that can be changed periodically. Static signs do not have such abilities and are limited to static content which can become repetitive and annoying for the consumer.
Digital signage is a highly flexible medium. It is easy to control the content, and a lot can be achieved within a short period. Marketers have the ability of uploading several materials within a short duration of time. Its rate of flexibility will permit the marketers to generate high-quality content that can be very result oriented in the market; whereas static signage is not flexible and thus limiting.
Changing content for static signs require the production of new signs every time a content needs an update. The new signs have to be shipped to the location and physically replaced.Digital signage, on the other hand, is managed remotely, and a person can manage multiple locations with just a few clicks on their computer.
Initially, buying the equipment and software for digital signage was expensive. The HD LED TV screens and recommended software tend to be costlier initially compared to static signs which are a recurring expenditure. The initial investment in digital signage potentially limits many businesses to static display due to budget constraints. However, the operative costs after the installations tend to be very cheap. No expertise is needed in changing contents; with a little training, anyone can handle it themselves.
The static signs are great options to start out with, but after a while, they start degrading. As the degradation creeps in, the clarity of the images start fading, and thus potentially negatively affect the original messages effectiveness. Beware that customers tend to like very attractive signs. A fading signage cannot capture the attention of anyone. A solution to this is digital signage which is highly desirable because of its eye-catching display, dynamic content and longevity of screens.
A common factor facing dynamic digital signage vs. static signage is degradation. For example, their surrounding environment will affect them, and this will eat into the amortization of paper billboard’s long term costs. The maintenance of digital signage is much more cost efficient than the static ones. Reason being, a lot of digital signage companies, offer tech support and a solutions team thus making maintenance easier.
Another significant advantage that the digital signage has above the static is the ability to assess the response of the clients. This can be done by uploading several contents and check their reaction. This will enable you to know what time to display a particular advertisement to capture the attention of more people. You can show the content at specific times to maximize the potential of the content.
A survey was done among the customers to determine the type of signage they prefer. 63% of the people preferred the digital display to the static signage. The dynamic digital displays seem to be appealing to prospective customers, and potentially intriguing the sale of a product. This shows that consumers are more likely to be attracted by a dynamic visual.
Easy absorption of information
Giving customers an outlet to better understand the product and thus increase a potential sale, is key. This is a benefit of using digital signage to display content that will substantially boost their sales. The type of content that is displayed will be key in determining whether the clients will procure it or not. Digital display provides enough information that will enable the customers to understand a product better and make a decision.
Quality of display
The quality of the screen on the digital screens cannot be compared with that of a static signage. The hope of the content for its displays to be viewed rests on their appeal and beauty. A display that lacks color and momentum will never grasp the attention of anybody. The images on digital displays are of a higher quality and clarity; therefore enhancing the overall impact of the advertisement.
If a signage is not fascinating, it is impossible for the advertiser to get customers. First, you must ensure that your signage has the potential to engage prospective clients. People find it easy to watch a digital signage screen and extract information displayed in the content - this is because of its dynamic quality.
Easy to update
With the changes that are always taking place in the market and behavioral patterns of the consumers, updating the content to stay relevant for a client will be inevitable. As a business owner, you will need signage that is easier and faster to update whenever any opportunity arises. Dynamic digital signage will grant you the opportunity of making necessary changes whenever they appear.