Introduction to Digital Signage

Digital Signage is a low cost and easy to use marketing solution for any size business seeking to target their customer with eye-catching promotions

Often you come across large television displays that are conveying product or local messages to viewers, which change frequently. Most likely these are Digital Signage displays setup to display localized information. Typically this is setup using LED, LCD, Plasma or projection TV technology to display the images, video, customizable templates and website content that are generated for display, by a computer. These displays almost always use software for content creation, scheduling and display. Servers or personal computers are often used for the purpose of running the software packages.

Unlike static sign boards, Digital Signage displays are able to display multiple messages with one large board as they could be displayed sequentially for a certain period of time. Also, these could be used for different purposes on addition to advertising. Airport arrival and departure time displays could be displayed easily with them as the information that is displayed could be updated constantly. As this allows broadcasters to display several messages repeatedly, it is extremely cost efficient for advertisers as their message is continuously displayed to a captive audience with minimal expenditure.

Due to their ability to change content in real-time, Digital Signage is used for a number of different purposes. They are often used to provide local information to public such as displaying weather reports, showing fire exits and providing information to tourists. Companies use Digital Signage for providing corporate information and news. This technology is often used for making advertisements aimed at local audiences. Institutions could use this technology to direct their customers to the relevant areas and also to reduce the perception on waiting time when customers wait to be served.

Often, the technology used in Digital Signage displays consists of modular components. A large display will have a number of different modules that are fitted into a frame. At times the displays are joined together in order to build a large display called a video wall. The different modules are connected to the controller with individual connectors. When it comes to displaying the area of the display that is assigned to each frame the frames are able to communicate one another over a shared data bus.

Depending on the requirement you have the option to control the display locally as a standalone solution or using remote service. This depends on frequency of updates required and the ease of updates the situation mandates. The technology allows users to setup either a single screen Digital Signage or a network of multiple screens setup over a large geographic area – all managed from a single location using remote services.
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